Victorian based members of the Council of Australian Tour Operators (CATO) were hosted by the Fairfax Travel Commercial Team at an exclusive event this week in Melbourne.
Held at Fairfax corporate headquarters “Media House”, CATO Members were treated to a presentation from Fairfax Headof Travel Philippa Walker and senior editorial staff on insights and opportunities that exist across numerous distribution channels.
Walker said “Fairfax have been an integral part of the Australian community for 187 years and today create up to one hundred pages of travel material every weekend to support the sector.”
Walker added “over the past year, it has been particularly satisfying to see a significant uplift in engagement in the travel space that includes both print and online product.”
Speaking on behalf of tour operators and wholesalers, CATO Managing Director Brett Jardine said “it’s important for suppliers to identify opportunities that drive their message through mainstream media which in turn delivers significant value to their retail partners.”
Left to right – Brett Jardine, Managing Director CATO; Philippa Walker, Head of Travel Fairfax Media; Mark Hawthorne, Publisher, The Age; Liz Anderson, Managing Director Sundowners Overland and CATO Executive Committee; Jane Reedy, Deputy Editor of Traveller.