The Council of Australian Tour Operators (CATO) proudly announces a significant milestone as it achieves record membership levels, reflecting a remarkable 30% growth compared to the same period last year. This achievement solidifies CATO's position as the preeminent industry association, tirelessly advocating for the interests of Australian-based outbound tour operators and wholesalers.
CATO's unwavering commitment to its members has fostered continuous engagement with the government, resulting in the development of tailor-made policies and initiatives that directly address the specific needs of tour operators and wholesalers. By actively championing the industry's interests, CATO ensures that its members are recognised as a critical link in the development and distribution of outbound leisure travel products, benefiting all stakeholders in the industry.
"The resounding success of CATO's new Accreditation program, coupled with our highly engaging annual events and ongoing advocacy efforts, showcases our unwavering commitment to nurturing strong member relationships," remarked Brett Jardine, CATO Managing Director.
“CATO has positively and professionally evolved so well over the last few years. It is now become an invaluable resource for my travel business through their insights and industry expertise that relates directly to our operations. Their leadership through Covid was exemplary. Their focus on delivering insightful, industry leading educational events throughout each year are of the highest standard providing numerous opportunities to collaborate with like-minded, professional business owners” advised CATO member, Albatross Tours MD, Euan Landsborough.
As CATO celebrates this milestone, it reinforces its dedication to championing the interests of Australian-based outbound tour operators and wholesalers. The association remains committed to driving the growth, sustainability, and recognition of CATO members as an invaluable contributor to the Australian travel landscape.
