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CATO Touring Academy for retail agents


The CATO Certification is your pathway to becoming a recognised touring specialist. Through a personalised e-learning journey, you'll gain access to sector-specific modules designed to enhance your expertise at your own pace.

This comprehensive curriculum covers everything from sector specific knowledge and CATO Member brand training through to advanced selling techniques, all culminating in a certification that showcases your commitment to excellence in the travel industry.

Why Join?

  • Personalised Learning: Tailor your education to suit your pace and preferences, with a wide range of modules covering all aspects of land-based holidays.
  • Industry Recognition: Achieve a recognised certification that sets you apart as a skilled professional in the touring sector.
  • Advance Your Career: Leverage your CATO certification to open new opportunities and enhance your credibility with employers and clients alike.
  • Boost Your Sales: The Touring Certification provides you with the knowledge and tools to find the perfect tour for each of your customers.


When you join the CATO Touring Academy, you will become an expert in:

  • Tour Operations Mastery: Gain comprehensive knowledge of different touring structures, styles and specialities.
  • Destination Expertise: Develop in-depth understanding of key destinations, including cultural insights and logistical nuances.
  • Customer Experience Enhancement: Learn strategies to elevate client satisfaction and pair your client to the right brand and touring experience.
  • Marketing and Sales Skills: Acquire effective techniques for promoting tours and maximising bookings.
  • Crisis Management: Understand the role a tour operator plays in emergencies and unforeseen events during tours.
  • Sustainable Tourism Practices: Embrace eco-friendly and responsible travel methods to protect and preserve destinations.
  • Legal and Compliance Knowledge: Stay informed about industry regulations, insurance requirements, and legal considerations.

    The standard rate for our Annual Subscription is AUD$90 (+ GST if applicable)
Retail Network Group Rates and Student Rates available upon request - please email academy@cato.travel

Frequently Asked Questions:

Who is the CATO Touring Academy for?
Whether you're a seasoned agent or new to the travel sector, the CATO Touring Academy is for you. This comprehensive curriculum covers everything from sector specific knowledge and CATO Member brand training through to advanced selling techniques, all culminating in a certification that showcases your commitment to excellence in the travel industry. No matter where you are at in your career, we’re sure you will learn something new!

Is this a once off fee or an annual subscription?
Access to the CATO Touring Academy is via an annual subscription where each year there will be new and improved content for you to consume and continue to enhance your knowledge as a Certified Touring Specialist. The touring sector is constantly evolving with new niche's and specialities which are covered in our elective modules to help expand your knowledge in these areas. Staying on top of this evolving sector, will ensure you are equipped with the latest knowledge and expertise to best assist your clients.

I’ve been in the Travel industry for a while and I know what Touring is, why should I do this?
Touring is not what is used to be, and the CATO Touring Academy will help to break down barriers and open new opportunities as you master modern day touring. Touring is certainly not what it used to be and there are so many new styles of touring to be learned. Becoming part a Certified Agent will ensure you are at the top of the pack when it comes to specialist knowledge in touring product, styles and specialities.

How does this benefit me as a travel agent?
Once Certified and you are actively promoting your Touring expertise, sales will grow, commissions will grow, and you will be more confident in recommending the wide variety of touring options available to your clients.


"Inspiring innovative & sustainable travel"



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