At the invitation of His Excellency Hani Naji, Ambassador of Egypt to Australia, CATO Managing Director Brett Jardine attended the virtual grand opening of the Grand Egyptian Museum (GEM) at the Egyptian Embassy in Canberra.
The live-streamed event connected diplomats, dignitaries, and travel industry representatives in Australia with the global ceremony in Cairo, marking the long-awaited official opening of the world’s largest archaeological museum dedicated to a single civilisation.
“CATO and the Egyptian Ambassador have been working closely over the last couple of years to promote Egypt as a safe, accessible and desirable destination for Australian travellers,” said Brett Jardine, Managing Director of CATO. “The Grand Egyptian Museum represents a new era for cultural tourism and strengthens Egypt’s position as a must-visit destination.”
The Grand Egyptian Museum, located near the Pyramids of Giza, showcases more than 100,000 artefacts spanning Egypt’s history, including the complete Tutankhamun collection displayed together for the first time. With its state-of-the-art design, education facilities and conservation labs, GEM is set to redefine Egypt’s tourism experience.
The opening underscores the growing partnership between Egypt and the Australian travel industry and highlights new opportunities for collaboration across culture, trade and tourism.
