The Council of Australian Tour Operators (CATO) has today announced the launch of a new quarterly multiplatform magazine, Ground Control, that puts the spotlight on the land supply sector.
Ground Control is a B2B magazine designed to connect CATO members, their news, products and information to more than 5000 frontline retail travel agents.
Read it here www.cato.travel/ground-control
The mix of industry insights, profiles and feature stories relevant to the wider industry ensures the publication has broad reader interest.
Powered by sophisticated technology, Ground Control is also truly responsive in a mobile environment instantly transforming virtual print content into a full-screen user-friendly format across all devices.
That ability to responsively transition also means members and commercial partners can add rich media enhancements to their promotions for maximum impact.
CATO Managing Director, Brett Jardine said “we are already underway in planning for our second edition and we look forward to expanding the publication as we go.”
The quarterly magazine will be supported by an annual print guide all designed to raise awareness, educate agents and ultimately drive sales for CATO members.