- The Council of Australian Tour Operators (CATO) is set to launch a new consumer title called Your Travel Magazine.
- Your Travel Magazine will be a quarterly publication optimised for mobile and tablet consumption.
Building on the tremendous success of its travel trade publication Ground Control, CATO is delighted to announce the launch a new consumer-facing publication targeting active travellers.
Your Travel Magazine will be a quarterly digital magazine delivered to the inboxes of more than 115,000 Australians who have opted-in to receive travel product information.
This highly qualified audience will see the land supply sector showcased on every page. And using the same technology as Ground Control, the magazine will be fully optimised for mobile and tablet for a premium multi-platform user experience.
"We're delighted to announce the launch of Your Travel Magazine," said CATO Managing Director, Brett Jardine.
"In particular, we're excited about showcasing the depth and breadth of the Australian land-supply sector directly to engaged travellers," he added.
Advertising rates have been set to ensure operators and affiliates large and small can take part, and discounts exist for those who invest in both CATO publications.
Your Travel Magazine and Ground Control are exciting pillars of CATO's ongoing awareness and engagement strategy that puts the land supply sector's key messages and products in front of more than 5,000 retail agents and 115,000 travellers who are ready to plan and book.
Your Travel Magazine is a partnership with the highly respected publisher of Ground Control—Well Travelled—and CATO Associate Member, Travel Brochures (Leads Corp Pty Ltd).
The Your Travel Magazine Media Kit can be downloaded at the link below.
Your Travel Magazine MEDIA KIT-2019.pdf