Building on the tremendous success of its custom travel trade publication, Ground Control, the Council of Australian Tour Operators (CATO) has released the first edition of its new consumer-facing digital publication, Your Travel Magazine.
This is a unique communications platform as it is the only publication dedicated exclusively to the land-supply sector, connecting it directly with more than 115,000 active Australian travellers.
Created expressly to ensure land touring options remain at the forefront of consideration and decision-making among regular international travellers, Your Travel Magazine showcases CATO Members, their products, news and promotions.
"We're delighted to add this unique publication to our communications mix, and to diversify our communications strategy for CATO members," said CATO Managing Director, Brett Jardine.
"The launch edition is filled with a wide range of touring styles and destinations offering readers a huge choice. Importantly, the digital format which seamlessly adapts to whatever device readers are using, also means calls-to-action redirect conveniently to the relevant operator’s desired landing pages,” added Jardine.
The launch edition of Your Travel Magazine has feature stories about …
- What’s new for touring in 2020
- Bucket list destinations you might not even know about
- An Insider’s Guide to Madrid
- Why the Seychelles are making waves
Your Travel Magazine is a partnership with the highly respected publisher of Ground Control magazine, Well Travelled and CATO Associate Member Travel Brochures (Leads Corp Pty Ltd).
A quarterly digital publication, Your Travel Magazine is delivered directly to the inboxes of more than 115,000 Australians who have opted-in to receive travel planning information.
Readers can subscribe to receive the magazine free RIGHT HERE!
For more info, contact Brett Jardine at bjardine@cato.travel
