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image courtesy: Austria Tourism, Nationalpark Hohe Tauern Karten/ Franz Gerdi
In the wake of a celebratory 25th-anniversary dinner, the Council of Australian Tour Operators (CATO) is thrilled to announce the CATO Touring Academy, a landmark initiative in professional development for the travel industry, is now live.
The innovative e-learning certificate program is strategically designed to augment the expertise of retail travel agents in the land-based touring sector, showcasing the variety and uniqueness of touring, highlighting that there is a perfect tour for everyone.
CATO Managing Director, Brett Jardine said “The CATO Academy offers a meticulously structured certification program, tailored to enhance the capabilities of both seasoned travel agents and industry newcomers and ensures agents are equipped with the knowledge and skills necessary for success in today's competitive market.”
Academy Highlights: Participants will be required to accumulate 200 points through module completion and activities to achieve CATO Certification. Educational components include:
Additionally, participation in CATO Member Familiarisations of 5-days or more will earn participants 10 points each, and the completion of endorsed CATO member brand training will also contribute towards certification.
The training includes sales techniques, in-depth introductions to specific touring styles, and a variety of product training from various CATO Member touring brands. This integrated approach ensures that retail agents are not only knowledgeable but also skilled in promoting and selling touring products.
Enrollment Details:
The CATO Touring Academy is now accepting registrations via academy.cato.travel
Agents can enroll for a nominal annual subscription fee of $99, gaining access to a premier learning platform that promises to significantly elevate their professional qualifications.
For further information or enquires relating to the CATO Academy, email academy@cato.travel
The Council of Australian Tour Operators (CATO) held its 2024 AGM at Sydney’s iconic Hilton Hotel last night with close to 100 members in attendance any many more accessing via live stream.
CATO Managing Director, Brett Jardine hosted formalities and provided an overview of one the most successful years in the history of CATO. Key points in the review of the last 12 months highlighted CATO’s active role in the delivery of the Reviving International Tourism Grant (RITG) program, the development and delivery of CATO’s Accreditation which included an independent external financial assessment of members and the development and delivery of CATO’s Touring Academy.
CATO Chair, Dennis Bunnik delivered an address that highlighted the opportunity presented by the development of the CATO Touring Academy and its potential to accelerate the already fast-growing touring sector, through the engagement and training of travel consultants.
Bunnik also presented some topline figures from CATO’s Australians on Holiday report which will be released next week. This report, using data from the ABS, Tourism Research Australia, and CATO’s own consumer surveys, provides the most in-depth analysis of the Australian outbound travel sector. In 2023, almost 10 million Australians travelled overseas, of which 57% or almost 5.7 million travelled on holiday. Of these, over 480,000 multi-day tours were undertaken by Australians, including 225,000 traditional coach tours.
These numbers clearly demonstrate Australians’ love for touring in all its forms and show the massive opportunity for travel agents wishing to grow their business and safeguard themselves from ever-reducing airline revenue.
In addition CATO proudly announced the results of its recent board elections. Four Board members have been re-elected to commence their two-year terms;
In addition, Ingrid Berthelsen, Co-founder & Managing Director at Evolution Travel Collective has been elected to the Board for the first time.
These newly elected members join the robust CATO board alongside the Chair, Dennis Bunnik, and other seasoned board members:
“The last 12 months have been one of CATO’s most successful years in history and I would like to take this opportunity to express my gratitude to Dennis Bunnik and our Board for the support and commitment to realise and drive our strategic vision.” comments Brett Jardine, Managing Director, CATO.
“Tonight we celebrate 25 years since the inception of CATO and we do so at the most exciting time in the Association’s history. The success of the CATO Accreditation rollout and the massive boost to members through RITG funding, are front runners to the incredible opportunity that now lies in front of us with the launch of the CATO Touring Academy. The year ahead will be transformative for the touring sector and we are honoured to be able to help drive this with our members.” advised Dennis Bunnik, CATO Chair.
The Council of Australian Tour Operators (CATO) has today announced that Liz Anderson will be stepping down from the Board on Wednesday June 19, concluding her 8 years as a Director.
“The eight years that Liz served on the CATO board were the most transformative time in the Association’s history. She helped shape the CATO that exists today and in the process has created significant value for both the membership and the broader touring sector. I have greatly valued her input, wisdom and friendship and will miss her on the board,” stated Dennis Bunnik, CATO Chair.
"I have chosen not to re-nominate for my position as a Director of the CATO Board, a decision that comes at a time of deep pride in our collective achievements. Over my eight-year tenure, I have had the privilege of contributing significantly to CATO's growth and success. Despite facing some of the most formidable challenges our industry has ever encountered, our sectors unwavering collaborative spirit has resulted in transformative changes and substantial learning. As I step down, I am excited to continue following CATO's progression and look forward to dedicating my efforts to new challenges in the industry as a member of the SETO board." said Liz Anderson
"In my role as Managing Director, I have deeply valued Liz's support and strategic guidance. Her contributions have been instrumental in shaping CATO's direction and I am personally grateful for her commitment to our goals and her support in executing our strategic vision," stated Brett Jardine.
The Council of Australian Tour Operators (CATO) is excited to announce its upcoming 25th Anniversary Dinner. This prestigious event for members will be held at the iconic Sydney Hilton Hotel on Thursday, 20th June, following the 2024 Annual General Meeting (AGM). The celebratory dinner will honour CATO's enduring commitment and dynamic leadership in the Australian land supply sector.
Since its foundation in 1999, CATO has been a cornerstone of innovation and ethical practices within the land-supply sector of the Australian travel industry. For 25 years, CATO has diligently worked to elevate industry standards, foster innovation, and advocate for sustainable tourism practices.
The Anniversary Dinner will not only commemorate CATO's historic milestones but will also provide an invaluable opportunity for members to network and reflect on numerous significant achievements. These include robust support for members during the challenging times of the COVID-19 pandemic, which remains ongoing as the industry continues to rebuild.
A highlight of recent initiatives is the introduction of the enhanced CATO Accreditation Program. This program now includes an annual financial health check conducted independently by a CATO-appointed external accounting firm, ensuring the ongoing financial resilience of member organisations.
Addressing the industry’s skills shortage, CATO has also launched the CATO Touring Academy. This pioneering initiative is designed to enhance the skill sets of retail travel agents and individuals new to the sector, fostering a well-equipped workforce ready to meet future challenges.
“We are thrilled to mark this significant milestone in CATO’s history. This event is a celebration of the dedication and collaborative spirit of our members, whose steadfast commitment has driven CATO to new heights over the past 25 years.”said Brett Jardine, CATO Managing Director.
The evening will also recognise Peter Baily, founder and Life Member of CATO, and will be complemented by gourmet cuisine and an atmosphere of camaraderie and celebration, reflecting the spirit and achievements of CATO over the past quarter-century.
The Council of Australian Tour Operators (CATO) is thrilled to confirm Flight Centre as its formal launch partner of the new CATO Touring Academy.
This strategic partnership underscores Flight Centre’s commitment to excellence in professional development and providing clients with expertly crafted travel experiences.
The CATO Touring Academy will formally launch with Flight Centre as its inaugural partner on Monday 22nd of April, offering a comprehensive certification program for travel agents.
Over the next three years, Flight Centre has pledged to integrate the CATO Touring Academy’s comprehensive certification program into its agent training framework.
"This collaboration epitomises the power of unity within the travel sector, aimed at elevating the overall calibre of travel consultancy services. Flight Centre’s steadfast commitment highlights the pivotal role of continuous learning and expertise in shaping the future of travel." said Brett Jardine, Managing Director, CATO.
Flight Centre Global Managing Director Andrew Stark said partnering with the CATO Touring Academy was a natural progression for the company. "Whether we're booking group tours through Europe or solo explorations in our own mesmerising backyard, Flight Centre is always seeking avenues to build our industry knowledge and improve our tour offering for customers. This alliance enables us to tap into a reservoir of additional experience, ensuring our consultants are equipped with a comprehensive skill-base to offer our customers a powerhouse of tour deals with expert service."
The collaboration between CATO and Flight Centre sets a new industry standard, promising to enrich the travel planning process for consumers and contribute to the ongoing success of Australian travel professionals.
For more information about the CATO Touring Academy, visit www.cato.travel/touring-academy
The Council of Australian Tour Operators (CATO) is thrilled to announce the addition of Travel Agent Day Australia (TADA ‘24) as a new Platinum Partner. TADA ‘24, a groundbreaking event set to make its debut on October 2nd, 2024, at Melbourne's Marvel Stadium.
TADA '24 is designed as a dynamic platform for showcasing products and destinations, emphasising the creation of meaningful connections within the industry. It offers a unique opportunity for CATO members to participate as exhibitors, with Reviving International Tourism Grant (RITG) Program grantees benefiting from Austrade's approval to use grant funds for participation fees.
The event offers a prime opportunity to present products to a dedicated group of industry peers, enhance networks at exclusive gatherings, contribute to pivotal travel industry conversations, and celebrate industry achievements during a prestigious awards night. Each exhibitor package will also include an extra delegate pass.
“We are excited about the potential TADA ’24 holds for our industry and warmly invite industry members to be an integral part of this inaugural event. Join us in recognising and celebrating the critical role of travel consultants in enriching Australia's travel landscape.” Said Brett Jardine, CATO Managing Director.
For registration and more information visit www.tadaustralia.com or contact Priscila Mills at priscila@tadaustralia.com
In an unprecedented move, the Federal Government has recognised the indispensable contributions that Australian tour operators and wholesalers make to the economy, by injecting an additional $8,000 of funding to CATO members that have been successful Reviving International Tourism Grant (RITG) Program grantees, administered through Austrade.
This enhancement brings the total program funding to a substantial $44,000 for grantees that are a CATO Member. In addition to this increase, the scope of the program has been broadened to include access to a wider array of international events, whilst completion dates have also been extended.
Following extensive collaboration and advocacy efforts with the Federal Government through Austrade, the Council of Australian Tour Operators (CATO) is thrilled with the confirmation of these further enhancements to the RITG Program.
“The funding has been a major benefit to Australian inbound and outbound tour operators and travel wholesalers and on behalf of members, CATO would like to express our sincere gratitude to Austrade and the Federal Tourism Minister for their support throughout the RITG Program.” said Brett Jardine, CATO Managing Director.
“The list of eligible events has also been broadened to encompass a diverse array of international opportunities, ensuring maximum value for grantees, with prior approval from Austrade being mandatory for event attendance before utilising funds.” added Jardine.
Key Highlights:
Stream 1 – Connecting with International Markets
- Additional $2,000 per successful grantee
- Expansion of eligible international events
- Extension of usage deadline from 30 June 2024 to 31 December 2024
- Extension of activity completion date from 31 December 2024 to 31 March 2025
Stream 2 – Digital Uplift
- Additional $6,000 per successful grantee
- Extension of usage deadline from 30 June 2024 to 31 March 2025
The Council of Australian Tour Operators (CATO) convened in Canberra last week to address key government departments on the status of the land-supply sector of the Australian Travel Industry.
Following years of fostering strong relevant relationships, CATO is widely recognised across key areas of government due to its expert knowledge and intimate understanding of distribution within the global travel ecosystem.
In a proactive effort to continue driving outbound leisure travel, the CATO leadership held constructive discussions with Austrade to evaluate the efficacy of the Reviving International Travel Grant (RITG) program, with dialogue centred on expanding the program to bolster opportunities for successful grantees within the CATO membership.
A pivotal visit to the Egyptian Embassy saw CATO delegates affirming the robust growth in tourism traffic to Egypt, with a significant 42% increase in 2023 from 2018, matching the pre-pandemic levels of 2019. The meeting with His Excellency Mr. Hani Nagi, the newly appointed Ambassador to Australia, unveiled the positive trajectory of Egypt's tourism sector, the anticipated launch of the new Egyptian Museum (GEM), and other key developments.
Discussions were held around the inconsistency of DFAT’s Smarttraveller advice level compared to other countries in the region, with Egypt playing a pivotal role in attracting tourism to the Middle East. The Ambassador highlighted the work the Egyptian Government is doing to grow, protect and develop the tourism industry.
Brett Jardine CATO Managing Director remarked “At a recent meeting DFAT confirmed to CATO that the Smarttraveller advice on Egypt is due for review in coming weeks. In light of this, discussions were held on how CATO, its members and the Egyptian Embassy can work together to further boost Australian tourism to Egypt and the surrounding region.”
During the mission, CATO also convened a productive session with Tourism Research Australia (TRA) to expand on current project plans for an extensive economic impact study and report to support outbound leisure travel.
The proposed economic impact study aims to utilise a variety of data sources that will provide invaluable insights into the industry's current state and future trajectory, empowering stakeholders with data-driven strategies for sustainable growth.
CATO remains committed to championing initiatives that foster resilience and prosperity within the Australian travel industry. By collaborating with key stakeholders and leveraging data-driven strategies, CATO Advocacy is poised to lead the industry towards a vibrant and sustainable future.
Last Thursday, the Council of Australian Tour Operators (CATO) delivered its 2nd annual International Women's Day (IWD) Luncheon, a dynamic event that brought together more than 200 industry leaders, influencers, and visionaries to celebrate the achievements of women in travel.
Held in Brisbane at the iconic Calile Hotel, the CATO IWD Luncheon was a resounding triumph, drawing an impressive gathering of professionals with the theme of the day as “Our Rising Stars”, that showcased the next generation of female travel industry leaders on a panel hosted by CATO Vice-Chair, Lisa Pagotto.
The event also featured an inspiring keynote address from renowned Australian Author, Travel Writer, Environmentalist, and Creative Mentor, Nina Karnikowski focusing on being a more mindful traveller.
Brett Jardine, CATO Managing Director, expressed enthusiasm about the event's impact, stating, "The success of our IWD Luncheon underscores CATO's commitment to promoting diversity and inclusion within the travel industry. We are delighted to see the positive response from our members and the broader community."
Attendees also heard from leading industry figures in Toni Ambler, Managing Director TTC Tour Brands and Collette President, Jaclyn Leible-Cote who both laid the foundation for meaningful conversations and connections, reinforcing CATO's dedication to fostering a more inclusive and equitable industry.
Jardine extended his thanks to sponsors of the event, The Travel Corporation (Major), Collette (Welcome Event), Entire Travel Group and Bunnik Tours (Supporting) and added, “As CATO continues to champion diversity and recognise the invaluable contributions of women in travel, the IWD Luncheon stands as a testament to CATO’s commitment to creating a vibrant and supportive community for all industry professionals”.
The Council of Australian Tour Operators (CATO) have today announced the launch of the CATO Touring Academy, a significant initiative tailored for retail agents and other newcomers to the travel industry.
In response to the industry’s ongoing need for skilled professionals, CATO’s pioneering certification program developed in collaboration with touring experts is designed to offer accessible sector-specific training delivered online through an internationally recognised platform.
As the landscape of touring continues to evolve, the demand for comprehensive knowledge to confidently and effectively promote the wide variety of options available is paramount to take advantage of the high paying commissions on offer to agents.
The CATO Touring Academy addresses this demand, equipping travel agents with the necessary skills, expertise and greater capability in selling land-based holidays around the globe. This ultimately leads to a formal certification issued by CATO, the peak travel industry body representing Australian-based tour operators and wholesalers.
“Set to commence in Q2 2024, the CATO Touring Academy represents a major step forward in support of our members and the retail travel agent community. Our academy will provide a flexible and personalised e-learning journey allowing participants to gain expertise at their own pace, culminating in the attainment of CATO Certified status upon successful completion, said CATO Managing Director, Brett Jardine.
Key Program Details:
Jardine added, “the CATO Touring Academy is leveraging the internationally recognised Learning Management Software (LMS) provider, ABSORB, to deliver this cutting-edge program as the partnership ensures a robust and user-friendly learning experience for all participants. CATO Certified Agents can promote their status demonstrating their knowledge and expertise gained through completion of their certification.”
An exclusive feature of the Academy is that CATO Members will have direct access to the Touring Academy platform, allowing them to build their own “white label” training content. This unique aspect empowers CATO members to tailor the learning material to align closely with each brands unique selling points, effectively communicating the depth and variety of land-based holiday options available through Australian operators.
