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The Council of Australian Tour Operators (CATO) has today announced Yalago as their most recent associate member. Yalago is a global leisure bedbank that is part of the Emirates Group.
Key to Yalago’s ongoing growth is their dedicated business to business (B2B) approach that is set to expand across the Australasia region.
CATO Managing Director, Brett Jardine confirmed Yalago’s willingness to expand into Australasia through tour operators was a sign of confidence in the quality of CATO’s membership whilst at the same time said “CATO Members would benefit from ongoing technology advancements when working with organisations that have the ability to deliver cutting edge systems.”
Business Development Manager Australasia for Yalago, Virginie Michaud said “As a global leisure bedbank we contract over 12,000 hotels directly, offering volume-driven rates and availability in selected properties throughout the year, to Tour Operators across the world. These rates are negotiated by a dedicated team of over 70 contractors and made available to tour operators through direct connectivity to Yalago’s state-of –the-art online reservations system.”
Michaud will be in Australia early 2019 to speak directly with CATO Members.
Land-supply sector to deliver quarterly members magazine for trade distribution
In a move to showcase its members and celebrate the continued growth, quality and diversity of land-based holidays, the sector’s peak industry body in Australia has announced a suite of new publications targeting travel agents.
In 2019, the Council of Australian Tour Operators (CATO) will publish “Ground Control” as a quarterly digital magazine supported by an annual print guide that will keep awareness high for members and ensure the retail agents on the front end have all the latest information about travel products, trends, planning, personalities, forecasts, profiles and statistics.
“We are very excited about this initiative that will be an invaluable resource for trade and a fantastic communication channel for our members, large and small,” said CATO Managing Director, Brett Jardine.
“Ground Control is one of a raft of strategic plays we are making in 2019 to really drive home the value propositions of our members’ travel products and services.”
Australia’s travel content specialists, Well Travelled will produce the publications for CATO and also offer the articles and images as free downloads for media and trade to re-purpose for their own newsletters, promotions and other content requirements.
“Every quarter, the digital format magazines will reach more than 5000 retail agents,” said Mr Jardine.
“We really wanted a vehicle to capture and promote the incredible depth, high quality and extensive range of land-based options available through CATO members and Ground Control will do just that.”
CATO’s tour operator and wholesale members are all ATAS Accredited providing credibility and peace of mind for Australian agents.
The annual print publication will be a feature-packed guide that serves the dual purpose of being a permanent go-to resource for agents to reference the specialisations, distinctions and key selling points of each CATO member as well as preview what’s ahead - all designed to provide as much information as possible to agents to help drive conversions.
“With so many information sources out there, we felt it was important that our members had a single voice that clearly articulated what we are about as a group,” added Mr Jardine. “As a collective, all focused on the same outcomes and strategic direction, we are much stronger than isolated voices championing the land touring sector.”
The first edition of CATO’s Ground Control magazine will be published in February 2019 with a new edition every three months. The annual guide will be direct-mailed to trade in December 2019.
Shark Tank contestant throws support behind burgeoning industry body
The Council of Australian Tour Operators (CATO) has today announced former Shark Tank contestant Lisa Pagotto has joined their membership ranks under her Crooked Compass business.
Pagotto is well known for the wide appraisal and encouragement she received from industry colleagues when she took on the daunting task of being a contestant on popular TV series Shark Tank.
Crooked Compass is a boutique tour operator exploring emerging destinations, with founder Lisa Pagotto saying “we aim to uncover the world’s best kept secrets through small group and customised tours that are culturally immersive and created to inspire, educate and encourage travellers to understand responsible tourism.” Pagotto added that she was a “strong supporter of a collaborative approach to growing the specialist travel sector and joining CATO is an ideal way to achieve this.”
CATO Managing Director, Brett Jardine said “we are delighted to have the Crooked Compass brand within CATO’s membership ranks. There is no doubt Lisa is a future leader of our industry and presents herself as a great role model to young women.”
The Australian Federation of Travel Agents (AFTA) in partnership with the Council of Australian Tour Operators (CATO) today revealed an exciting new addition to the travel industry’s ‘night of nights’.
The 2019 AFTA National Travel Industry Awards (NTIA) will launch the inaugural CATO Awards. The Awards will be held as a dedicated segment within the AFTA NTIA Gala Dinner to recognise and reward front line travel consultants across four categories.
The CATO Award categories will be promoted alongside the NTIA categories and be included in the NTIA promotional and judging processes. There will be no voting for any of the CATO categories – all winners will be determined via the same two-step submission and judging process used by AFTA to ethically and fairly determine winners.
Globus, G-Adventures, Intrepid and The Travel Corporation will be the inaugural sponsors of The CATO Awards with the four high profile brands coming together in a group sponsorship, demonstrating the renewed collaborative focus of the land-supply sector.
The four award categories are;
“AFTA and CATO have been united in service to the travel industry for well over a decade. This union to enhance the NTIA program, call out travel professionals working with CATO members all within the high standard set by NTIA is yet another fantastic celebration of the Australian Travel Industry,” said Jayson Westbury, AFTA Chief Executive.
“CATO’s involvement at NTIA delivers an opportunity for us to highlight the significant value of the land-supply sector to a very engaged trade audience. This is the travel industries night of nights and we look forward to being an integral part of the event,” said Brett Jardine, CATO Managing Director.
The 2019 AFTA National Travel Industry Awards (NTIA) will be held on Saturday 20 July 2019 in the Grand Ballroom at the International Convention Centre, Sydney.
2019 NTIA Key Dates;
Victorian based members of the Council of Australian Tour Operators (CATO) were hosted by the Fairfax Travel Commercial Team at an exclusive event this week in Melbourne.
Held at Fairfax corporate headquarters “Media House”, CATO Members were treated to a presentation from Fairfax Headof Travel Philippa Walker and senior editorial staff on insights and opportunities that exist across numerous distribution channels.
Walker said “Fairfax have been an integral part of the Australian community for 187 years and today create up to one hundred pages of travel material every weekend to support the sector.”
Walker added “over the past year, it has been particularly satisfying to see a significant uplift in engagement in the travel space that includes both print and online product.”
Speaking on behalf of tour operators and wholesalers, CATO Managing Director Brett Jardine said “it’s important for suppliers to identify opportunities that drive their message through mainstream media which in turn delivers significant value to their retail partners.”
Left to right – Brett Jardine, Managing Director CATO; Philippa Walker, Head of Travel Fairfax Media; Mark Hawthorne, Publisher, The Age; Liz Anderson, Managing Director Sundowners Overland and CATO Executive Committee; Jane Reedy, Deputy Editor of Traveller.
CATO joined forces with Star Alliance in Australia at this year’s AFTA National Travel Industry Awards to announce an extraordinary prize giveaway with members from both organisations joining forces to give guests the opportunity to win unforgettable journeys to Europe, Asia and the Americas.
NTIA’s legendary Star Alliance-branded napkin holders once again provided eight lucky guests with the key to unlocking an unprecedented prize pool created by bringing together nine of the world’s leading airlines and eight of CATO’s top tour operators.
During the evening, eight numbers were randomly selected, with prizes including:
a trip for two to Mexico flying United Airlines and five dazzling nights at Club Med Cancún Yucatán, the ultimate all-inclusive family resort located at the tip of the iconic Riviera Maya
Bunnik Tours energetic CEO, Dennis Bunnik has been formally re-elected as CATO Chairman for a further term at the associations’ Annual General Meeting yesterday.
Bunnik has been instrumental in overseeing the transition of CATO from a fledgling networking group to a respectable voice for Tour Operators and Wholesalers.
Supporting the future direction of CATO under the relatively new leadership of Managing Director Brett Jardine, is an Executive Committee made up of a diverse group of suppliers including;
Dennis Bunnik Bunnik Tours (Chairman)
Martin Edwards Bench Africa (Vice-Chairman)
Julie King Julie King & Associates
David Walker ITC Pacific/Sno’n’Ski
Anne-Marie Mitchell GET Educational Tours
Matthew Cameron-Smith Trafalgar Tours
Halina Kubica Greece & Mediterranean Travel
Brett Mitchell (mid-term) Intrepid Travel Group
Liz Anderson Sundowners Overland
Justine Waddington Encounter Travel
CATO founder and long-term General Manager, Peter Baily, received a fitting farewell at Sydney’s Establishment Hotel last night. Guests were treated to a number of humorous stories from Peter’s 50 years in the travel industry.
AFTA CEO Jayson Westbury praised Baily for his unwavering support of industry deregulation whilst former CATO Chairman, Michael Hay and Rod Eather acknowledged Baily’s unwavering belief in the land supply side of the industry during CATO’s formative years.
Dubai is a city that must be seen to be believed. Record-breaking architecture such as the world’s tallest building, stands alongside traditional quarters like Bastakiya, while man-made islands jut out of the coastline and the edge of the city is home to rolling sand dunes. Over 200 nationalities call Dubai home, bringing with it a mix of cultures and cuisines, creating an energy in the city like no other.
Only 44 years old, this cosmopolitan city has grown exponentially, with new hotels and attractions launching each year to cater for the growing number of visitors to the destination. 2016 has been a great year for growth and development, with the launch of four theme parks and Dubai Opera, as well as a range of hotels, making it a city for everyone.
For Australian travellers, visiting Dubai, here is our must-do’s:
Soaring at over 828 metres tall with more than 160 stories, Burj Khalifa is not only the world’s tallest building, but an engineering masterpiece of modern architecture. The structure dominates the skyline and a visit to Dubai without seeing the building, would not be complete. Visitors can take in the views across the desert city from the observation deck on Floor 125, or for those wanting a VIP experience, the At The Top SKY lounge is on floor 148, offering guests an outdoor deck and complimentary refreshments.
The UAE’s cultural scene took another step forward in August 2016 when Dubai Opera opened its doors with a sold-out performance by Plácido Domingo. The iconic dhow-shaped building of Dubai Opera is a masterpiece of contemporary design, and a stylish tribute to Dubai’s maritime history. Designed by architect Janus Rostock, Dubai Opera gives the exceptional ability to transform into three modes; from a theatre into a concert hall, and into a ‘flat floor’ mode becoming a banquet or event hall and will be host to a wide variety of performances and events including theatre, opera, ballet, orchestras, concerts, fashion shows, live entertainment, conferences, galleries and art exhibitions.
IMG World of Adventures and Dubai Parks and Resorts
For families visiting Dubai, the launch of four new theme parks in 2016 gives more choice to families of all ages. IMG Worlds of Adventure opened in August and will be home to five adventure zones including Marvel comics and Cartoon Network. The World’s largest indoor theme park has rides, movies, shows and a range of dining options.
In Q4, Dubai Parks and Resorts opens its doors to the public, with the world’s first Bollywood Park, the region’s first Legoland and Motiongate – filled with attractions on themes like Hunger Games and the Smurfs. The Dubai Parks and Resorts complex will also have a central family-friendly hotel, for guests wanting to wake up to theme park views each day.
Al Fahidi District (Bastakiya)
Escape the skyscrapers of the city centre and travel back in time with a trip to Al Fahidi Historical Neighbourhood, also known as Bastakiya. This atmospheric area in Bur Dubai is one of the oldest heritage sites in the city, with a neighbourhood that dates back to the early 1900s. A tour of the area offers a beguiling glimpse into the Dubai of a bygone era including traditional wind towers, courtyards and maze of winding alleyways. You can learn about the culture and heritage of the region at Sheikh Mohammed Centre for Cultural Understanding and enjoy a traditional breakfast, or wander into some of the courtyard cafes that have made Bastakiya home, such as the Arabian Tea House (with over 100 teas to choose from), or XVA Café with its own art gallery and boutique hotel.
The largest shopping mall in the world and home to over 1,200 stores, Dubai Mall is an attraction in itself with its own aquarium and ice-rink among others. The mall has every brand you can think of, from high-street to high-end and dining outlets for all budgets. It is situated in downtown and should be combined with the Dubai Fountains, a water display that happens every evening, accompanied by a light show at Burj Khalifa.
A trip to the city emerging from the desert, is not complete without a visit to the desert. Visitors to Dubai can experience the desert on one of many desert safaris, taking in the landscape at sunset with camel rides, falconry displays, dune drives, traditional dinners and entertainment.
With so many nationalities living in Dubai, it is a melting pot for cuisine in Dubai, whether it is cheap eats at Ravi’s, a long-time favourite with all travellers wanting great quality Pakistani food, or fine-dining in one of the many celebrity chef restaurants such as Marco Pierre White’s Wheelers of London.
The Council of Australian Tour Operators inaugural Crisis Management Forum was a full day forum held in Sydney in March 2016 and attended by over 80 tour operators, wholesalers and travel agents. Attendees heard from a range of crisis management experts including the head of the DFAT crisis response team and the safety managers of Qantas and Sydney Airport.
There was also a panel discussion of members that allowed attendees to learn from first hand experiences of CATO members in dealing with a variety of issues. The panel included Wildlife Safari md Trevor Fernandes, who was in Kenya during several events including post-election violence in 2007 and the Westgate Plaza shootings in 2013.
Key take-outs included the importance of having a crisis management plan and clearly defined roles for key personnel; the importance of having a senior member of the operations team on the ground as soon as possible after an incident; and the importance of relying on contacts on the ground rather than just sensationalised media reports.
From left: David Beirman of UTS; Rose Romeo from the Qantas Group Business Resilience department; CATO chairman Dennis Bunnik; and Kirsty McNeill, DFAT’s director of crisis management and contingency planning.